From Shared Leads to an Owned Local Growth Engine
Rebuilt paid search, local SEO, web conversion, tracking, CRM integration, and reputation around exclusive demand.
The situation
Safebound had a premium service and strong operating reputation, but its acquisition model depended heavily on shared leads sold to multiple movers. Organic visibility was minimal, the website was outdated, tracking was incomplete, and previous agency work had not produced a reliable path to scalable, exclusive demand.
What we built
We created the acquisition foundation from the ground up: a new WordPress site, Google Ads infrastructure, Search and call campaigns, Local Service Ads, map placements, call tracking, form tracking, CRM connectivity, local SEO, content production, and reputation management.
The paid system captured urgent moving intent immediately. SEO and review operations built the compounding layer. CallTrackingMetrics, Google Ads, the website, and an unusually constrained CRM integration were connected so lead source, call volume, form volume, and quality could be measured and improved.
The result
Paid search produced roughly 100 fresh exclusive leads per month, and local SEO contributed about 40 more. Organic traffic grew from almost nonexistent to roughly 12,000 visits per month, while authority score increased from 7 to 62.
The review profile moved from 3.6 to 4.9 stars with more than 2,000 reviews. That demand and trust helped support a new building, more hires, additional trucks, two new locations, and expanded long-distance freight services.
The business stopped renting the same demand as its competitors and started owning the engine that generated it.