/ 01
GA4 setup & audit
Correct event architecture and conversion tracking, audited for the gaps that quietly break most GA4 implementations.
Analytics & ReportingOwned · Connected · Inspectable
Know Your Numbers. All of Them.
GA4, server-side tracking, and attribution you can actually trust — so you stop arguing with the platforms about who gets credit.
GA4Tag ManagerBigQueryPostHogLookerMS Clarity
Owned · Connected · Inspectable
Operating Brief
Analytics & ReportingThe problem. The system. The edge.
If you can't measure it, you're guessing
Every ad platform will happily tell you it drove the sale. Meta claims the conversion. Google claims the conversion. TikTok claims the conversion. Add them up and you'll often find your platforms are collectively claiming more revenue than your business actually did — because each one is grading its own homework with an incentive to look good.
That's not a data problem you can out-guess. It's an infrastructure problem, and it gets fixed with proper tracking: GA4 configured correctly, server-side tagging where the browser can't be trusted, and a blended view of attribution that isn't beholden to any single platform's math.
We set this up so the numbers you're making budget decisions on are the numbers that are actually true — not the flattering version any one channel wants you to see.
One source of truth
The fix isn't picking the "most honest" platform and trusting it blindly — it's building a blended view: MER (marketing efficiency ratio) and nCAC (new customer acquisition cost) calculated against your actual revenue, not platform-reported conversions. That number doesn't care which channel wants credit; it just tells you if the business is actually growing efficiently.
Dashboards get built around decisions, not vanity. If a metric doesn't change what you do next, it doesn't belong on the dashboard you look at every week.
What’s Included
Deliverables
/ 02
GTM + server-side tagging
Server-side tracking where browser-based pixels are losing data to ad blockers, ITP, and cookie restrictions.
/ 03
PostHog implementation
Product and funnel analytics for behavior data platforms don't give you — session-level insight into what's actually happening on-site.
/ 04
Blended attribution modeling
MER and nCAC calculated against real revenue, giving you a channel-agnostic view of what's actually working.
/ 05
Dashboards
Reporting built around the decisions you actually make weekly and monthly — not every metric a platform happens to expose.
/ 06
Data hygiene
Ongoing QA on tracking implementation so a broken pixel or duplicate event doesn't quietly corrupt three months of reporting.
What Good Looks Like
Targets, not promises
Reporting you trust enough to make budget decisions on without a second opinion.
Faster decisions because the dashboard already answers the question, instead of requiring a manual pull.
Less time spent reconciling conflicting platform numbers, more time spent acting on them.
A shared scorecard that makes definitions, evidence gaps, and commercial tradeoffs visible.
FAQ
Straight answers, before you ask.
Always. It lives in your GA4 property, your PostHog instance, your BigQuery warehouse — never locked behind an agency-owned account.
Ready to talk analytics & reporting?
Tell us where growth is stalling and we'll tell you exactly what to fix first.
No long-term contracts required to start.