Choose ongoing
When the constraint moves across channels and the roadmap needs weekly ownership.
PricingClear scope · Accountable spend
The Right Model For The Work
Compare ongoing, fixed-scope, and hybrid performance partnerships without confusing media budget, agency fee, and business size.
Clear scope · Accountable spend
How Pricing Works
Scope follows the operating load.
The final scope reflects channel mix, data complexity, creative velocity, implementation depth, and how quickly the team needs to make decisions. Paid media management starts at a $5K monthly media budget; that is a channel floor, not the agency fee.
/ 01
Media pressure
Spend, markets, channels, and testing volume.
/ 02
System depth
CRM, lifecycle, attribution, and automation needs.
/ 03
Creative velocity
How many messages, formats, and audiences must learn.
/ 04
Decision cadence
The speed and seniority required to operate well.
Pricing
Choose the structure that fits the decision.
Scope follows the operating load, measurement maturity, and ownership required—not a one-size rate card.
Most Common Structure
Ongoing Growth Partnership
Continuous operating partnershipFor growth-ready teams that need strategy and execution to stay connected across channels and systems.
- ✓Shared commercial roadmap
- ✓Weekly operating cadence
- ✓Cross-functional strategy and execution
- ✓Standard onboarding included
Fixed-Scope Sprint
Defined outcome and delivery windowFor a specific constraint, decision, system, or launch that needs senior focus without an ongoing retainer.
- ✓Clear scope and acceptance criteria
- ✓Milestone-based cadence
- ✓Strategy, build, or implementation focus
- ✓Handoff and ownership documentation
Hybrid Performance Partnership
Base engagement + cash incentiveFor mature teams with trusted measurement, aligned economics, and an outcome both sides can influence responsibly.
- ✓Written performance definition
- ✓Agreed baseline and measurement model
- ✓Base scope protects operating quality
- ✓Cash performance incentive—never equity
Compare the Engagement Models
The right structure follows the work and the evidence.
Paid media management begins at a $5K monthly media budget. That floor is not an agency fee or a ceiling on client complexity.
| Operating dimension | Ongoing PartnershipCommon fit | Fixed-Scope Sprint | Hybrid Performance |
|---|---|---|---|
| Best fit | Ongoing cross-functional growth ownership | One defined constraint, build, or launch | Mature measurement and aligned economics |
| Typical business stage | Growth-ready SMB through mid-market | Validated business with a focused need | Established operation with reliable baselines |
| Scope pattern | Evolving roadmap and operating backlog | Fixed deliverables and acceptance criteria | Base operating scope plus defined performance measure |
| Engagement cadence | Weekly operation and monthly executive readout | Milestones tied to the delivery plan | Operating cadence plus performance review windows |
| Strategic and execution ownership | Shared by Blyndside and the client team | Defined by workstream and handoff | Shared within explicit influence boundaries |
| Standard onboarding | Included | Included | Included |
| Measurement model | Commercial scorecard and operating signals | Acceptance criteria and outcome measures | Approved baseline, rules, and cash-incentive measure |
| Performance component | Not required | None | Cash incentive; never equity |
| Separately scoped work | Major migrations and custom builds | Out-of-scope changes and added workstreams | Major implementations outside the base scope |
The comparison describes typical operating scope, not a fixed deliverables contract. Final scope is confirmed after account review.
How To Choose
Match the model to the ownership problem.
Choose a sprint
When the outcome, boundary, and handoff can be defined before work starts.
Choose hybrid
When the baseline is trusted, economics are aligned, and both teams influence the measure.
Engagement Timeline
Clear before the first deliverable.
Standard onboarding is included. Scope, ownership, measurement, and separately priced implementation work are agreed before execution.
- 01
Fit and evidence
Clarify the constraint, baseline, business economics, and decision window.
- 02
Scope and owners
Choose the model, name responsibilities, and document boundaries.
- 03
Included onboarding
Align access, definitions, instrumentation, and operating cadence.
- 04
Operate and measure
Run the work against leading signals and commercial outcomes.
What’s Not Included
The honest fine print.
- Ad spend itself — media budget is paid directly to the platforms (Meta, Google, TikTok, etc.), separate from the management fee.
- Material migrations, custom software builds, and major implementations beyond the approved operating scope.
- Third-party software, media, production, travel, talent, or licensing costs unless the signed scope explicitly includes them.
FAQ
Straight answers, before you ask.
The commercial structure follows the model and scope. Ongoing and fixed-scope work use an approved base fee; a hybrid partnership adds a clearly defined cash performance incentive. The signed scope shows every component before work begins.
Ready to choose the right engagement model?
No long-term contracts required to start.