Strategy Stays Close to the Work.
Blyndside is built around senior operators who can move between the P&L, the campaign, the CRM, the dashboard, and the system connecting them.
Orlando is a technical growth leader who builds revenue systems—not isolated campaigns.
Across 10 years in agency and growth leadership roles, he has led omnichannel marketing across acquisition, analytics, automation, CRM, lifecycle, conversion, and web execution. He has managed more than $12 million in advertising investment across national brands and startups while staying hands-on with the systems that turn media into measurable revenue.
His operating approach is deliberately cross-functional: understand the commercial model, identify the governing constraint, connect the data, and build the smallest system capable of producing reliable learning. That can mean restructuring an ad account, rebuilding attribution, redesigning a landing experience, automating lead routing, or aligning the entire roadmap around a different number.
Bilingual in English and Spanish, Orlando brings both senior leadership perspective and builder-level fluency to the work.