A Roofing Funnel Built Around Qualified Opportunities
Connected acquisition, website conversion, CRM automation, and lead handling to create more qualified roofing demand with less waste.
Proof note:Client identity is withheld by agreement. The work and outcome direction are real; only approved figures are published.
The situation
A roofing company needed better economics and better lead quality from its acquisition program. Generating a form submission was only the first step; the site, qualification, CRM, routing, and follow-up all determined whether the inquiry became a real sales opportunity.
What we built
We managed the full path across paid campaigns, website and landing pages, conversion tracking, CRM automation, lead routing, and performance reporting. Each change was evaluated against qualified funnel movement, not platform activity alone.
The outcome
The work reduced acquisition waste, lowered cost per lead, increased qualified inquiry volume, and improved conversion through the funnel. The client remains unnamed, and exact figures will be added after approval.