Full-Funnel Growth Inside a Restricted Consumer Category
Coordinated web, campaigns, CRM, lifecycle, automation, and measurement for a vape and e-cigarette company.
Proof note:The engagement and outcome direction are documented. Exact figures and a direct client quote will be added after approval.
The situation
Colorz operated in a vape and e-cigarette category where platform restrictions, compliance considerations, and fragmented customer journeys made conventional campaign management insufficient. Growth required a system that could create demand, convert it on owned properties, and preserve the relationship after the first action.
What we built
We took a full-service approach across campaign execution, website experience, conversion paths, CRM, lifecycle, automation, analytics, and reporting. The strategy accounted for category constraints while improving the parts of the funnel the business could control directly.
The outcome
The engagement lowered acquisition cost, increased qualified volume, strengthened conversion through the funnel, and improved the way leads and customers were handled after capture. Exact figures will be filled in after the underlying data and attribution language are approved.