Building an Enrollment Engine for an Airbnb Education Offer
Connected acquisition, landing pages, CRM, nurture, automation, and reporting into one course-enrollment funnel.
Proof note:Client identity is withheld by agreement. The work and outcome direction are real; only approved figures are published.
The situation
An Airbnb course creator needed a more reliable way to turn paid attention into qualified prospective students. The launch path depended on multiple handoffs—ad to landing page, form to CRM, lead to nurture, and nurture to enrollment—and performance suffered when those pieces were managed separately.
What we built
We connected campaign structure, creative and offer testing, landing-page conversion, tracking, CRM, nurture automations, and lead routing into one enrollment system. Reporting followed movement through the funnel rather than stopping at the cheapest platform lead.
The outcome
The system produced more qualified prospects at a lower acquisition cost, improved conversion through the enrollment funnel, and made follow-up easier to operate. The creator remains unnamed under NDA; exact figures will be added only after approval.