Creative fatigue
The testing cadence cannot keep pace with the budget or the audience.
Ecommerce & DTC
Growth Built Around the Entire DTC P&L
Paid acquisition, creative, lifecycle, and conversion working against blended CAC, contribution margin, and repeat revenue—not isolated platform ROAS.
MetaGoogle AdsTikTokLinkedIn AdsYouTubeCTV / Programmatic
Margin control Live model
Blended revenue$284K
Acquisition + repeat revenue
CAC
$42-11%
Repeat
34%+8%
Margin
61%+4%
Market Reality
The model has to match the motion.
DTC growth breaks when each channel optimizes its own dashboard. The operating model has to connect the first impression to contribution margin and the next purchase.
MetaGoogle AdsTikTokLinkedIn AdsYouTubeCTV / Programmatic
Every stage feeds the next decision.
01
Acquire
02
Convert
03
Retain
04
Measure
Signal returns to strategy
Where Growth Usually Breaks
Find the constraint before funding the channel.
Rising blended CAC
Platform efficiency looks healthy while the P&L tells a different story.
Underbuilt lifecycle
First orders arrive, but owned channels do not compound their value.
Leaky conversion
Paid traffic lands in a storefront that was not built around its intent.
Growth Priority Matrix
Effort →Impact before activity.
High impact · Low effort
Scale now
Fund the proven constraint-breakers first.
High impact · High effort
Engineer
Sequence the infrastructure that unlocks the next stage.
Low impact · Low effort
Automate
Remove recurring drag without stealing operator time.
Low impact · High effort
Stop
Kill the work that stays busy without moving revenue.
Commercial Scorecard
The numbers that govern the roadmap.
Blended CAC
What a new customer costs across the entire media mix.
Contribution margin
What remains after the costs that actually scale with each order.
Repeat rate
How effectively first purchases become durable customer value.
MER
Total revenue against total marketing investment, interpreted with context.
Strong Fit
Built for an operating partnership.
You are spending at least $5K–8K per month in media.
You have enough order volume to test creative and conversion changes.
You want one commercial roadmap across acquisition and retention.
You will share margin, inventory, and customer data—not only ad dashboards.
Ready to pressure-test your ecommerce & dtc growth system?
The first recommendation may be what not to spend on.