Acquisition
Demand quality, creative learning, channel role, marginal efficiency, and budget control.
DiagnosticWhere is growth actually constrained?
The Connected Growth Audit Scorecard
Assess acquisition, conversion, lifecycle, measurement, and automation as one connected operating system.
Where is growth actually constrained?
- Use it to decide
- Where is growth actually constrained?
- Working time
- 30-minute diagnostic
- Leave with
- A constraint-led audit brief
- Framework depth
- 5 lenses · 4 actions
Why It Matters
Use the framework to change the decision.
Use this when
Channel reports look healthy, but the commercial system still feels stuck.
A channel audit can tell you how an account is configured. A growth audit should identify which part of the commercial system governs the next stage of performance—and what evidence would prove the diagnosis wrong.
Run this with the people who own the inputs and the next decision. The framework is most useful when disagreement is visible—not edited out before the session.
Illustrative Scorecard
DiagnosticSee the constraint—not just the channel.
Acquisition01
Conversion02
Lifecycle03
Measurement04
Automation05
Example visualization only. Your audit is scored from the evidence inside your accounts.
Use the Resource
Put the framework to work now.
Current readAcquisition is the constraint
Average evidence score: 3.0 / 5
Read the System
The lenses that make the framework useful.
Do not score these in isolation. Look for the handoff, dependency, or missing evidence connecting one lens to the next.
Conversion
Message continuity, offer clarity, form or checkout friction, speed, and experimentation.
Lifecycle
Coverage, segmentation, customer or lead progression, cadence, and owned-channel contribution.
Measurement
Event quality, identity, attribution, CRM feedback, reporting definitions, and decision reliability.
Automation
Routing, alerts, enrichment, handoffs, recurring analysis, and work that should not remain manual.
Run the Working Session
Turn the framework into an owned next move.
Complete the steps in order. Capture disagreement, assign one owner, and put the next review date beside the decision.
- 01
Score evidence quality before scoring performance.
- 02
Identify the weakest handoff between stages.
- 03
Name the metric controlled by that handoff.
- 04
Build the roadmap around the constraint—not the loudest channel.
Working outputA constraint-led audit brief
From a noisy request to an owned decision.
A team enters the session with channel performance, conversion data, and customer context. They score the available evidence, isolate the weakest handoff, and leave with one accountable owner, a measurable next action, and a review date.
Use it across the commercial system.
Apply the framework to B2B pipeline, ecommerce retention, local-market lead generation, marketplace demand, or any operating model where the next investment depends on several connected systems.